Then generate more business by driving more traffic to your website, increasing your online sales and improving your visibility and trust for your brand through social media marketing.
I work on a retainer basis or a one of consultation with your business giving social media advice and developing actionable social media marketing strategies.
I focus on 4 key social media marketing areas, Strategy, Relationships, Risk, and Monitoring.
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu in The Art of War
Strategy dictates tactics and just having a list of social media tools with random engagement are poor tactics without a clear strategy. I will help you align your strategy with marketing, sales, customer service and human resources, which will support your overall business strategy. Within this your social media strategy may be to raise awareness and influence customers to buy your products or services. The tactics could involve Facebook advertising, Mobile apps, YouTube demo videos, Twitter for customer service and LinkedIn for business referrals etc. These are dependent on your customer demographics.
Few businesses understand how to exploit their social media sites. Failures to understand the importance of Mobile, to use content calendars to encourage engagement and to optimise social media sites to be easily found are other lost opportunities. It’s also important to understand the stats.
“However beautiful the strategy, you should occasionally look at the results.” - Sir Winston Churchill
Social Media Relationships
We do business with people we know, like, and trust. Building mutually beneficial business relationships takes time and requires several engagements. I share my unique B.A.T.S. Brand, Attention, Trust, and Success, system with my clients to grow their network, sales and profit.
Apple = innovation, Nike =sport, Google = Search, what does your brand say? What is your brands social media voice, its values, and it’s vision. How does it connect, contribute and influence. Does it have brand advocates?
Visibility is essential and a challenge in an online world where many businesses are competing for attention. It’s not about who shouts the loudest, rather who has influence. You can buy an audience, run competitions to attract an audience, but a large audience that is not engaged is worthless. It’s easy to become disillusioned if you are only playing the numbers game.
Takes a long time to build and is dead easy to lose. It’s not about shoving a business card in someone’s face, talking about you all the time or selling. It’s at the heart of any mutually beneficial relationship. Thinks of it as givers gain. How can I help people?
Success comes through relationships when everyone profits.
“I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.”
Social Media Risk Management
Horror stories and scare tactics may be causing considerable alarm among some businesses and organisations that are using or considering starting to use social media. It’s easy to scare people, but with responsible use as against no use, considerable opportunities are possible using social media.
The power of social media to communicate, influence and build advocates is of course a double edge sword. The main risk is reputational damage and being aware and trained to deal with that risk is essential. Some other risks are leaking sensitive business information, defamation of the businesses products, services, suppliers, employees, contravening the data projection act and employment practices codes, clickjacking where clicking an innocence looking link downloads a virus and the risk of doing nothing.
“I think we are just scratching the surface. We consider analytics the next big frontier for risk management. If you can leverage analytics to identify risk and take actions ahead of your competitors, you are essentially turning a hazard into an opportunity.”
Luis Custodio, Chief Risk Officer, IBM
Social Media Audits and Analyses
If you can’t measure it you can’t manage it. It’s important to know how you are performing against agreed KPI’s. These key performance indicators are critical to your business success and I help you focus on the critical few rather than the trivial many. Competitor analyses forms part of any winning business strategy and much can be learnt by effectively monitoring your competitors. Bench marking against competitors is one of the keys to how your business is performing in its chosen market place.
I don’t bore you with mountains of stats and pages of meaningless reports. I get straight to the information that matters to your business success. This is presented using Green, Amber and Red highlights. Green good keep doing more of the same. Amber o/k with a few areas needing minor improvements. Red major rework required with key areas identified for urgent action weighted in order of priority.
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital” – Professor Aaron Levenstein.
Thank you for taking an interest in our social media marketing service:- social media marketing Belfast Northern Ireland and throughout Ireland. Check out my social media sites to see what is possible.