Strategy

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A Social Media Policy For Business – 10 Key Areas

July 10th, 2012 - in Strategy with Comments Off

In time we hate that which we often fear

William Shakespeare
Some businesses fear social media. This Net4wiseowls social media policy for business – 10 key areas will hopefully help towards reassuring the fearful 1. Negative Comments When a negative comment is posted keep calm. Always have the businesses brand reputation in your mind. Do not ignore any...

A Winning Social Media Strategy

July 10th, 2012 - in Strategy with Comments Off

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

Sun Tzu in The Art of War.
Strategy dictates tactics and just having a list of social media tools with random engagement are poor tactics without a clear strategy. Align your strategy with marketing, sales, customer service and human resources,...